As the world celebrates World Tourism Day on September 27, Nigerian TikTok creators are playing a key role in promoting the country’s rich cultural heritage and tourism sector. Through hashtags like #TikTokTravel, #TravelTips, #PlacesToVisitInLagos, and #LuxuryTravel, they are inspiring both local and global audiences to explore Nigeria’s hidden gems.
World Tourism Day serves as a prelude to Nigeria’s much-anticipated end-of-year festivities, known as #DettyDecember. This month-long celebration, filled with concerts, festivals, and cultural gatherings, attracts thousands of visitors from around the world. From Lagos to Abuja, Detty December showcases Nigeria’s cultural, music, and entertainment scenes at their peak, offering an unparalleled experience for tourists and locals alike.
Nigerian content creators are at the forefront of highlighting the excitement of World Tourism Day and the upcoming Detty December. With TikTok’s short-form video format and viral reach, they are showcasing Nigeria’s vibrant cultural sites, festive celebrations, and natural wonders. Popular destinations like Yankari Game Reserve, Lekki Conservation Center, Obudu Mountain Resort, and Agbokim Waterfall feature prominently in their content, inspiring travelers to visit these scenic spots.
A recent TikTok Marketing Science US Custom Travel Destination Survey via AYTM in April 2024 revealed that travel-related hashtags, particularly #TravelTok, perform exceptionally well on the platform, with over 1.7 million creations. This surge in travel content is helping to redefine how the world sees Nigerian tourism.
Several Nigerian TikTok creators are leading this tourism renaissance, bringing both well-known and underexplored destinations to life:
For those planning to experience Detty December firsthand, Ephraim Bulus (@freezle_), founder of Explore 9ja, is an essential guide. Through his detailed content, Freezle provides valuable tips on navigating Nigeria’s bustling cities, finding hidden gems, and making the most of travel experiences. From logistics to local recommendations, his platform is a go-to resource for anyone exploring Nigeria.
As Nigeria prepares to welcome millions of visitors in 2024, TikTok is emerging as a key platform for promoting the country’s tourism potential. By showcasing the beauty, culture, and excitement of Nigeria, these creators are helping to redefine how both locals and international visitors experience the country. They serve as ultimate guides to experiencing the best of Nigeria’s tourism scene this year.
Melissa Enoch
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