South Africa Showcases Business Events Capability at IMEX Frankfurt

South Africa’s business events industry’s recovery is well underway as the destination’s pipeline of secured international and regional business events shows positive signs. The country is on a mission to secure even more events.

Tuesday was the first day of IMEX Frankfurt, one of the largest trade shows in Europe for the business events industry, and Team South Africa, led by South African Tourism, started with a clear message of an attractive and capable South Africa ready to welcome and host big and small events. 

Armed with a clear mission and mandate to drive economic recovery, South African Tourism is leading a group of exhibitors, made up of South African business owners and officials to IMEX Frankfurt in Germany where they will, over the next few days, showcase the country’s Meetings Incentives Conference and Exhibitions (MICE) products. IMEX Frankfurt brings together global event planners and no less than 1000 buyers with significant buying power.

“We attend trade shows such as IMEX Frankfurt with a bold and unambiguous goal of getting even more business events hosted in South Africa. Through the variety of products that we take to IMEX Frankfurt, we show that our country has all the infrastructure and amazing beauty to host unique events that surpass expectations.

“At IMEX Frankfurt, we also collaborate with the rest of the African continent in driving the message of an attractive and capable continent,” said Zinhle Nzama Acting Chief Convention Bureau Officer, at the South Africa National Convention Bureau (SANCB), a business unit of South African Tourism.

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