Rolls-Royce is set to expand its Goodwood factory and global headquarters in response to growing demand for its bespoke car models.
The luxury carmaker will invest over £300 million to enhance its production capabilities, enabling the creation of even more customised vehicles for its affluent clientele.
Founded over 120 years ago, the British brand became fully owned by German carmaker BMW in 2003, the same year it opened its West Sussex site. The expansion is seen as a key step in securing Rolls-Royce’s long-term future in the UK.
In 2024, Rolls-Royce sold 5,712 cars, a slight dip from its record 6,032 in 2023. While this figure is modest compared to mass-market carmakers, Rolls-Royce operates within a rarefied sector, catering to a small group of ultra-wealthy customers. While the company does not disclose its prices, it is estimated that its entry-level model, the Ghost saloon, starts at approximately £250,000, with the Cullinan SUV and electric Spectre models beginning at around £340,000. For context, the average UK house price in 2024 was £297,000, according to Halifax.
Prices for bespoke models can vary significantly, with some personalised creations costing several times the base price. Rolls-Royce’s clientele includes high-profile celebrities such as Kim Kardashian, Nicki Minaj, and British rapper Stormzy, the latter of whom recently faced a driving ban after using a mobile phone while behind the wheel of his Wraith in London.
The company has increasingly shifted focus to highly bespoke models in recent years, investing in “private offices” in cities such as Shanghai, New York, Seoul, and Dubai, where clients collaborate with designers on unique customisations. This has resulted in “more complicated commissions,” which, according to CEO Chris Brownrich, is driving the need to expand the Goodwood site. The move is part of the company’s broader strategy to offer “meaningful personal expression” to its customers, with recent creations featuring holographic paint, custom artworks, and even solid 18-carat gold elements.
Other luxury brands, including Bentley, McLaren, and Ferrari, also offer bespoke options, though the process is labour-intensive and requires considerable time and resources. Like many manufacturers, Rolls-Royce is also preparing for the shift towards electric vehicles as traditional combustion engine cars are phased out. The UK government plans to ban the sale of new petrol and diesel cars by 2030, and Rolls-Royce is aligning its production plans with this transition.
While Brownrich did not confirm whether the company would continue producing combustion engine vehicles for international markets after 2030, he emphasised that Rolls-Royce is committed to electric cars, describing the shift as “the right direction” for the brand.
The planned expansion of the Goodwood plant will create additional space for bespoke vehicles and accommodate the brand’s shift towards an all-electric future. The factory, which opened in 2003 with 300 employees, now employs over 2,500 people, with an additional 7,500 working in the UK supply chain. Brownrich assured that the investment in Goodwood solidifies the company’s long-term business prospects, ensuring job security for its workforce.
Despite challenges such as a decline in demand in China, one of Rolls-Royce’s key markets, the company has seen rising interest in personalised vehicles, which is helping to mitigate the downturn. Notably, the average age of Rolls-Royce buyers in China is younger than in other markets, with creative commissions emerging from this demographic.
This expansion announcement follows a similar move by Jaguar, which is transitioning to an all-electric brand as part of a wider restructuring effort. The British carmaker’s recent unveiling of a new concept car and logo, accompanied by a controversial advert, sparked considerable media attention.
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<<<<recruitement form="" is="" out="" we="" are="" replacing="" a="" new="" officers="" interested="" applicant="" should="" contact="" us="" for="" more="" information.;="">>><VEHICLES @ RICES
THIS INFORMATION IS FROM THE NIGERIA PORT AUTHORITY FOR AUCTION >Custom Auctions Is Up Again and Granting Nigerians the
Privilege to Own Vehicles at Affordable RatesFOR MORE INFORMATION Call or message on WhatsApp(Officer Omar Patrick)) 07O ___-6875 __-7992
RICE AVAILABLE FOR SALES ARE :-
MamaGold=30,500
Royal umbrella=30,500
Mama Gold=30,500
Rising sun=30,500
Mama Africa=30,500
Elephant Gold=30,500
Caprice =30,500
NOTE: Delivery fee IS (#5000) which must be paid before we ensure your delivery..
*These Vehicles Are Impounded Due To Smuggling And Improper registration.*
*These Vehicles Are Direct Tokunbo and Has Never Been Used In Nigeria.*.For any purchase
Call the officer((Omar Patrick))
07O -6875 _-7992
#TOYOTA
TOYOTA CAMRY ₦2.2 650,000
TOYOTA CAMRY ₦2.4 850,000
TOYOTA COROLLA ₦900,000
TOYOTA MATRIX ₦800,000
TOYOTA SIENNA ₦950,000
TOYOTA RAV4 ₦1.2 MILLION
TOYOTA VENZA ₦3.5 MILLION
TOYOTA CAMRY SPIDER ₦1.8 MILLION
TOYOTA HIACE BUS ₦2.5 MILLION
TOYOTA PRADO ₦4 MILLION
TOYOTA HIGHLANDER ₦1.8 MILLION
•Toyota Land Cruiser-N1.3m
•Toyota Prado N1.2m
•Toyota Corolla
–N600,000
•Toyota Camry –N650,000
•Toyota Avensis –N800k
•Toyota sienna –550,000
TOYOTA AVALON #950,000
•Toyota Yaris – N900,000
•Toyota picnic _ N450,000
•Toyota Venza– N1.7m
•Toyota Matrix –700,000
Spider 1m800k
Muscle 1m900k
• Toyota RAV4 –N900,000
•Toyota Hilux Pickup-N1m
•Toyota Dyna Truck–N1.3million
•Toyota 4 Runner–N1m
tundra 2.670,000
tacoma 2.5Million
•Toyota Hiace Bus –N1.5m
•Toyota Highlander-N1.2m
•Toyota Big daddy-800k
Toyota Camry Big Daddy=N550,000.
Toyota Camry Tiny-Light=N400,000.
Toyota Avenza =N950,000. To 1.3 million
Toyota Hilux=N 1.2 million
Toyota Avensis=N450,000.
Toyota Camry Muscle=N 600,000. & Spider=N650,000.
Toyota Avalon=N600,000.
Toyota Rav4 SUV=N850,000.
Toyota Sienna=N600,000.
Toyota 4Runner=N800,000.
Toyota Tundra=N 1.8 Million
Toyota picnic=N450,000.
Toyota Highlander=N1m550,000. to 2m
Toyota Corolla=N500,000.
Toyota Prado=N950,000. To 3.4 million
Toyota LandCruisser=N950,000. to 3m
Toyota Yaris=N750.000.
Toyota Matrix=N550,000.
Toyota Haice Bus=N 950,000 to N 1.3 Million
Toyota Camry 2.4M Tiny-Light ₦850.000
Toyota Camry Big-Daddy ₦950.000
Toyota Camry Muscle ₦1.2M
Toyota Camry Spider ₦1.3M
Toyota Avalon ₦2.2M
Toyota Avensis ₦1.2M
Toyota Corolla ₦950.000
Toyota Yaris ₦1.2M
Toyota Matrix ₦900.000
Toyota Picnic ₦1.1M
Toyota Sienna ₦2.1M
Toyota Venza ₦3.2M
Toyota Rav4 ₦1.1M
Toyota 4Runner ₦1.8M
Toyota Hiace-Bus ₦2.9M
Toyota Highlander ₦2.3M
Toyota Land Cruiser ₦4.6M
Toyota Tundra ₦4.8M
Toyota Prado ₦5.3M
#HONDA
HONDA ACCORD ₦700,000
HONDA PILOT ₦1.2 MILLION
HONDA EOD ₦850,000
HONDA ODYSSEY ₦1MILLION
Honda Baby Boy= ₦780,000
Honda Accord EOD= ₦950,000
Honda City= ₦750,000
Honda Crosstour= ₦1.2M
Honda CR-V= ₦950k
Honda Odyssey= ₦850,000
Honda Pilot= ₦1Million
Honda Pilot=N950,000.
Honda Baby Boy=N500,000.
Honda End of Discussion(EOD)=N550,000.
Honda Accord=N500,000.
Honda CRV=N800,000.
Honda Accord ₦950,000
Honda City ₦850,000
Honda Civic ₦950.000
Honda C-RV ₦1.5M
Honda Crosstour ₦1.2M
Honda Element ₦950.000
Honda Evilspirit ₦1.1M
Honda Odyssey ₦1.2M
Honda Pilot ₦2.3M
*Prices of some Volswagen cars:
Golf 2-250,000
Golf 3-N300,000
Golf4-350,000
Golf 5 -N550,000
Jetta-N350,000
Passat-N450,000
#LEXUS
LEXUS Es300 ₦1.3 MILLION
LEXUS Es330 ₦1.6 MILLION
LEXUS Es350 ₦2 MILLION
LEXUS Rx300 ₦1.7 MILLION
LEXUS Rx330 ₦3 MILLION
LEXUS Rx350 ₦4 MILLION
LEXUS RX400 ₦3.5 MILLION
LEXUS GX460 ₦4 MILLION
LEXUS GX470 ₦5 MILLION
LEXUS ES300@#1.3 MILLION
LEXUS ES330@#1.6 MILLION
LEXUS ES350@#2 MILLION
LEXUS RX300@#1.7 MILLION
LEXUS RX330@#3 MILLION
LEXUS RX350@#4 MILLION
LEXUS RX400@#3.5 MILLION
LEXUS GX460@#4 MILLION
LEXUS GX470@#5 MILLION
Lexus GX460=₦6.6M
Lexus GX470=₦8.4M
Lexus GX570=₦13.8M
Lexus IS-250=₦2.1M
Lexus ES-330=₦1.5M
Lexus ES-350=₦2.6M
Lexus RX300= ₦1.5M
Lexus RX330= ₦2.8M
Lexus RX350= ₦3.2M.
Lexus Rx300=N800,000. To N2.1 Million
Lexus Rx330=N850,000 To N2.2 Million
Lexus Rx350=N900,000 To N3.3 Million
Lexus Rx470=N3.m
Lexus Rx330 ₦2.1M
Lexus Rx350 ₦4.1M
Lexus Rx400 ₦5.4M
Lexus Gx470₦7M
#MERCEDES
MERCEDES C240 ₦1.3 MILLION
MERCEDES C300 ₦1.7 MILLION
MERCEDES ML350 ₦2.8 MILLION
MERCEDES GLK350 ₦3.8 MILLION
MERCEDES GL470 ₦4 Million.etc.
BENZ C-CLASS ₦3,000,000
MERCEDES-BENZ GLA 250 4.6M
MERCEDES-BENZ E-Class ₦3,500,000
MERCEDES-BENZ G-Class ₦4,000,000
MERCEDES-BENZ GLK ₦4,500,000
MERCEDES BENZ ML₦5,000,000
Mercedes-Benz C-Class ₦1.5 million
Mercedes-Benz E-Class ₦1.7 million
Mercedes-Benz G-Class ₦2.5 million
Mercedes-Benz GLK ₦3.5 Million
Mercedes-Benz GLE 350 4.8MILLION
Mercedes Benz ML350 ₦2.3 million
Mercedes Benz g-wagon ₦125 million.
Mercedes-Benz C-Class ₦3.5M
Mercedes-Benz E-Class ₦3.9M
Mercedes-Benz G-Class ₦3.8M
Mercedes-Benz GLK ₦4.6M
Mercedes Benz ML₦5.6M
Nissan pathfinder= ₦1.9M
Nissan Altima= ₦1.820,000
Nissan Armanda= ₦1.2M
Nissan Murano 950,000
Nissan Murano=N850,000. to N 1.2 Million
Nissan Pathinder=N800,000. To N 1 million
Nissan Altima=N800,000.
Nissan Maxima=N600,000.
Nissan Altima ₦1.2M
Nissan Armada ₦2.3M
Nissan Maxima N1M
Nissan Murano ₦1.4M
Nissan Primera ₦900,000
Nissan Pathfinder ₦1.5M
Nissan Maxima= ₦1.600,000.e.t.c.
Range rover vogue 8mill
Range rover sport HSE 4.8m
Land rover 3.3m
Land Rover Discovery ₦4.8M
Land Rover Freelander ₦5.5M
Land Rover Vogue ₦5.2M
Range Rover Sport. ₦5.5M
Acura ZDX 1.550,000
Acura MDX 1.6m
Acura TL ₦1.2M
Acura MDX ₦2.2M
Acura ZDX ₦1.9M
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LAPTOPS, GENERATOR'S, FRIDGE, CONTAINERS, PHONE, MOTORCYCLE, AND KEKE.... Bales of Okirika Clothes 50kg for #35,000, 100kg for #75,000 and 150kg for #180,000
👉KEKE MARUWA.
Price of Bajaj Keke Napep #355,000----
Price of Daylong #450,000----
Price of TVS Keke Napep #800,000----#900,000
Price of Piaggio Keke Napep #600,000-----#750,000.
👉 CONTACT (Officer Omar Patrick) 07O -6875 _-7992
Bags of cement #5,500
Delivery cost is #1,000
EVERY BUYER IS EXPECTED TO PAY FOR THE DOCUMENTS OF THE VEHICLES BEFORE THE DELIVERY WILL COMMENCE!!!!WE DELIVER NATION WIDE NOTICE INSTALLMENTAL PAYMENT IS ALLOWED!!! ONLY INTERESTED BUYERS SHOULD CONTACT: THE OFFICER(( Omar Patrick)) 07O -6875 _-7992THANKS FOR PATRONIZING WITH US.📞📞〽.〽.〽.〽.〽.〽..〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽..〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽.〽..〽.〽.〽.〽.〽.〽.〽