Access Bank on Tuesday secured the top spot for a third consecutive year as Nigeria’s most valuable brand, according to the latest Brand Finance report.
This recognition has highlighted the bank’s continued strength and positive reputation within the Nigerian market.
The analysis revealed a remarkable 73% surge in Access Bank’s brand value, making it the most valuable financial brand in Nigeria for a third year in a row, solidifying its position as the leading financial institution in the country.
With its impressive performance, Access Bank also secured a spot as the 31st most valuable brand in all of Africa, according to Brand Finance.
Access Bank CEO, Roosevelt Ogbonna, expressed pride in retaining the top spot. He credited the achievement to the bank’s dedication to excellence, innovation, and long-term growth.
Ogbonna emphasised the bank’s commitment to providing exceptional value to customers and stakeholders, while fostering positive change in the communities they serve.
At the Brand Finance Nigeria Forum 2024, Access Bank’s Group Head of Marketing and Retail Analytics,Toyin Henry-Ajayi, attributed the bank’s consistent performance and brand value growth to their unwavering commitment to excellence over each five-year strategic cycle.
“Access Bank’s consistent performance and brand value growth reflect our adherence to our core principles of excellence throughout each strategic 5-year cycle,” she said.
She added that, “Our journey has been one of continuous improvement and adaptation, and we remain dedicated to setting new standards in the banking industry, while contributing our quota to Africa’s economic development.”
Managing Director of Brand Finance Nigeria,Babatunde Odumeru also commented on the resilience of Nigeria’s top brands.
He said, “Despite a challenging financial year marked by a significant devaluation of the Naira and high inflation, Nigeria’s leading brands have shown remarkable resilience.”
He further added that, “Many top-tier brands have continued to grow, with 23 of Nigeria’s top 25 most valuable brands experiencing brand value growth. We are also seeing these brands expand their influence across the continent.”
Odumeru revealed that banking brands hold a powerful position in Nigeria. They account for a significant 50% of the total brand value within the nation’s top 25 brands.
Furthermore, the report highlighted banking brands as the strongest and fastest growing category within this ranking, suggesting they deliver significant value to both shareholders and investors, he concluded.
Boluwatife Enome
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