The value of President Donald Trump’s meme cryptocurrency, $Trump, soared by more than 70% this week following his announcement of two exclusive events for the coin’s top investors.
According to the coin’s official website, the 220 largest holders of the $Trump token will be invited to a private gala dinner with the president on May 22, hosted at the Trump National Golf Club in Washington DC. The site promotes the event as the “most EXCLUSIVE INVITATION in the world.”
The top 25 investors will receive an added perk — an “ultra-exclusive private VIP reception with the President.”
The announcement triggered a surge in trading, although the coin remains well below its post-launch peak of $74 in January. The $Trump coin, which currently has an estimated market cap of $2.5 billion, was released just days before Trump was sworn in for his second term on January 20.
The token is one of several digital ventures associated with Trump, who has declared himself the “crypto president” and made cryptocurrency a central plank of his economic strategy.
Critics in the crypto industry, however, have derided the initiative as “a stunt”, pointing to the speculative nature of meme coins — digital assets often tied to celebrity culture or viral internet moments.
Meanwhile, First Lady Melania Trump has also launched her own cryptocurrency, adding to the administration’s growing interest in the digital asset space.
Since returning to the White House, President Trump has signed multiple executive orders aimed at formalizing crypto’s role in the U.S. financial system. These include the creation of a Presidential Working Group on Digital Assets, a Strategic Bitcoin Reserve, and a Digital Asset Stockpile, which will include cryptocurrencies seized through legal proceedings.
Additionally, Trump Media & Technology Group — the parent company of Truth Social — recently announced plans to launch exchange-traded funds (ETFs) in partnership with financial institutions. These ETFs will focus on “Made in America” industries and include a mix of stocks and digital assets.
While reactions remain mixed, the surge in the $Trump coin highlights how President Trump continues to blend politics, personality, and digital innovation in a way that captivates both supporters and markets.
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