OpenAI has announced a multi-year partnership with global magazine giant Condé Nast to integrate content from Vogue, The New Yorker, GQ, and other renowned publications into its ChatGPT and SearchGPT platforms.
This agreement is the latest in a series of collaborations OpenAI has forged with major media firms.
The partnership highlights a growing trend where technology companies seek media content to enhance and train their AI models. While some media organisations, such as the New York Times and Chicago Tribune, have resisted and taken legal action to protect their content, OpenAI and Condé Nast have opted for collaboration.
Brad Lightcap, OpenAI’s Chief Operating Officer, stressed the commitment to maintaining “accuracy, integrity, and respect for quality reporting” as AI’s role in news discovery and delivery expands.
Condé Nast’s CEO, Roger Lynch, noted that the partnership will help offset revenue losses due to the digital shift, allowing continued investment in journalism and creative projects.
OpenAI’s SearchGPT, launched last month, is designed to gather feedback from news industry partners to refine its AI-powered search capabilities.
The company has also formed alliances with other notable media entities, including Time Magazine, the Financial Times, and the Associated Press.
As AI technology increasingly influences internet search engines, Google remains the dominant player with over 90% of the global market.
The shift towards conversational search responses, instead of traditional link-based results, has raised concerns among news media firms reliant on search traffic for audience engagement and revenue.
Chioma Kalu
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