will translate into a 4% increase from the same time last year. By comparison, Netflix’s posted a year-over-year revenue gain of 16% in its 2021 holiday-season quarter.But an analysis by the research firm Insider Intelligence foresees advertising contributing a significant chunk of Netflix’s revenue. Next year, Netflix should bring in more than $830 million from advertisers in the U.S. alone, followed by more than $1 billion in the U.S. in 2024, according to Insider Intelligence.
“The economics will be just fine,” Greg Peters, Netflix’s chief operating officer, said during Tuesday’s conference call.Netflix is expecting to bring in even more subscribers early next year when it begins to crack down on rampant password-sharing that has allowed millions of people watch its service for free. As a prelude to forcing a market segment that the company has labeled as “borrowers,” Netflix on Monday unveiled a new feature called “Profile Transfer” that will allow viewers to export their customized recommendations and personal histories to a new account.
“All the stars are lining up for us,” Hastings said Tuesday.
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