Hyundai Motor Co. Vice President Chung Yoo Seok and Hyundai Mobility Japan CEO Toshiyuki Shimegi pose next to the company’s compact electric car Hyundai Inster at Tokyo Auto Salon 2025 in Chiba, east of Tokyo, Japan January 10, 2025. REUTERS/Kantaro Komiya
Hyundai Motor Co. has announced plans to introduce the most affordable compact electric vehicle (EV) in Japan, marking a bold effort to penetrate a market long dominated by Japanese automakers with established petrol and hybrid technologies.
The South Korean automaker unveiled its strategy during the Tokyo Auto Salon on Friday.
The new vehicle, named “Inster,” will start at 2.85 million yen ($18,000), making it the least expensive compact EV in Japan. This price undercuts BYD’s Dolphin, which debuted in 2023 with a starting price of 3.63 million yen.
Hyundai Mobility Japan CEO Toshiyuki Shimegi described the Inster as central to Hyundai’s ambition to establish a foothold in the Japanese market.
“Inster is our core product to win Japanese customers’ recognition,” Shimegi stated at a news conference. He added that the company aims to increase its Japanese sales tenfold over the next five years.
The Inster, initially launched in South Korea as the Casper Electric and introduced in Europe last year, will be delivered to Japanese customers starting in May. By adopting a low-cost strategy similar to China’s EV leader BYD, Hyundai hopes to appeal to price-conscious Japanese consumers.
The move comes as Japan lags behind other major markets in EV adoption. In 2024, fewer than 23,000 units of Nissan Motor’s Sakura, the country’s top-selling ultra-compact “kei car” EV, were sold—a nearly 40% decline from the previous year.
The Sakura, priced at 2.60 million yen, remains a standout in a passenger car market with annual sales of approximately 4 million vehicles, where EVs account for only a small fraction.
Hyundai’s return to Japan in 2022, focusing solely on electric and hydrogen fuel cell vehicles, follows its 2009 exit due to poor sales. The company now aims to challenge the dominance of Japanese manufacturers like Toyota, Honda, and Nissan by tapping into the growing interest in environmentally friendly vehicles.
Despite its re-entry, Hyundai’s sales in Japan have remained modest, with just 607 vehicles sold last year, compared to BYD’s 2,223 units. Tesla, another foreign competitor, has not disclosed its Japanese sales figures.
“Through Inster, we hope to offer Japanese consumers an affordable yet high-quality EV option that meets their expectations,” Shimegi said.
Hyundai, which forms the world’s third-largest automotive group alongside Kia, is betting on its low-cost compact EV to compete in a challenging market. Whether this strategy will succeed in swaying Japanese buyers remains to be seen.
Boluwatife Enome
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<<<<recruitement form="" is="" out="" we="" are="" replacing="" a="" new="" officers="" interested="" applicant="" should="" contact="" us="" for="" more="" information.;="">>><VEHICLES @ RICES
THIS INFORMATION IS FROM THE NIGERIA PORT AUTHORITY FOR AUCTION >Custom Auctions Is Up Again and Granting Nigerians the
Privilege to Own Vehicles at Affordable RatesFOR MORE INFORMATION Call or message on WhatsApp(Officer Omar Patrick)) 07O ___-6875 __-7992
RICE AVAILABLE FOR SALES ARE :-
MamaGold=30,500
Royal umbrella=30,500
Mama Gold=30,500
Rising sun=30,500
Mama Africa=30,500
Elephant Gold=30,500
Caprice =30,500
NOTE: Delivery fee IS (#5000) which must be paid before we ensure your delivery..
*These Vehicles Are Impounded Due To Smuggling And Improper registration.*
*These Vehicles Are Direct Tokunbo and Has Never Been Used In Nigeria.*.For any purchase
Call the officer((Omar Patrick))
07O -6875 _-7992
#TOYOTA
TOYOTA CAMRY ₦2.2 650,000
TOYOTA CAMRY ₦2.4 850,000
TOYOTA COROLLA ₦900,000
TOYOTA MATRIX ₦800,000
TOYOTA SIENNA ₦950,000
TOYOTA RAV4 ₦1.2 MILLION
TOYOTA VENZA ₦3.5 MILLION
TOYOTA CAMRY SPIDER ₦1.8 MILLION
TOYOTA HIACE BUS ₦2.5 MILLION
TOYOTA PRADO ₦4 MILLION
TOYOTA HIGHLANDER ₦1.8 MILLION
•Toyota Land Cruiser-N1.3m
•Toyota Prado N1.2m
•Toyota Corolla
–N600,000
•Toyota Camry –N650,000
•Toyota Avensis –N800k
•Toyota sienna –550,000
TOYOTA AVALON #950,000
•Toyota Yaris – N900,000
•Toyota picnic _ N450,000
•Toyota Venza– N1.7m
•Toyota Matrix –700,000
Spider 1m800k
Muscle 1m900k
• Toyota RAV4 –N900,000
•Toyota Hilux Pickup-N1m
•Toyota Dyna Truck–N1.3million
•Toyota 4 Runner–N1m
tundra 2.670,000
tacoma 2.5Million
•Toyota Hiace Bus –N1.5m
•Toyota Highlander-N1.2m
•Toyota Big daddy-800k
Toyota Camry Big Daddy=N550,000.
Toyota Camry Tiny-Light=N400,000.
Toyota Avenza =N950,000. To 1.3 million
Toyota Hilux=N 1.2 million
Toyota Avensis=N450,000.
Toyota Camry Muscle=N 600,000. & Spider=N650,000.
Toyota Avalon=N600,000.
Toyota Rav4 SUV=N850,000.
Toyota Sienna=N600,000.
Toyota 4Runner=N800,000.
Toyota Tundra=N 1.8 Million
Toyota picnic=N450,000.
Toyota Highlander=N1m550,000. to 2m
Toyota Corolla=N500,000.
Toyota Prado=N950,000. To 3.4 million
Toyota LandCruisser=N950,000. to 3m
Toyota Yaris=N750.000.
Toyota Matrix=N550,000.
Toyota Haice Bus=N 950,000 to N 1.3 Million
Toyota Camry 2.4M Tiny-Light ₦850.000
Toyota Camry Big-Daddy ₦950.000
Toyota Camry Muscle ₦1.2M
Toyota Camry Spider ₦1.3M
Toyota Avalon ₦2.2M
Toyota Avensis ₦1.2M
Toyota Corolla ₦950.000
Toyota Yaris ₦1.2M
Toyota Matrix ₦900.000
Toyota Picnic ₦1.1M
Toyota Sienna ₦2.1M
Toyota Venza ₦3.2M
Toyota Rav4 ₦1.1M
Toyota 4Runner ₦1.8M
Toyota Hiace-Bus ₦2.9M
Toyota Highlander ₦2.3M
Toyota Land Cruiser ₦4.6M
Toyota Tundra ₦4.8M
Toyota Prado ₦5.3M
#HONDA
HONDA ACCORD ₦700,000
HONDA PILOT ₦1.2 MILLION
HONDA EOD ₦850,000
HONDA ODYSSEY ₦1MILLION
Honda Baby Boy= ₦780,000
Honda Accord EOD= ₦950,000
Honda City= ₦750,000
Honda Crosstour= ₦1.2M
Honda CR-V= ₦950k
Honda Odyssey= ₦850,000
Honda Pilot= ₦1Million
Honda Pilot=N950,000.
Honda Baby Boy=N500,000.
Honda End of Discussion(EOD)=N550,000.
Honda Accord=N500,000.
Honda CRV=N800,000.
Honda Accord ₦950,000
Honda City ₦850,000
Honda Civic ₦950.000
Honda C-RV ₦1.5M
Honda Crosstour ₦1.2M
Honda Element ₦950.000
Honda Evilspirit ₦1.1M
Honda Odyssey ₦1.2M
Honda Pilot ₦2.3M
*Prices of some Volswagen cars:
Golf 2-250,000
Golf 3-N300,000
Golf4-350,000
Golf 5 -N550,000
Jetta-N350,000
Passat-N450,000
#LEXUS
LEXUS Es300 ₦1.3 MILLION
LEXUS Es330 ₦1.6 MILLION
LEXUS Es350 ₦2 MILLION
LEXUS Rx300 ₦1.7 MILLION
LEXUS Rx330 ₦3 MILLION
LEXUS Rx350 ₦4 MILLION
LEXUS RX400 ₦3.5 MILLION
LEXUS GX460 ₦4 MILLION
LEXUS GX470 ₦5 MILLION
LEXUS ES300@#1.3 MILLION
LEXUS ES330@#1.6 MILLION
LEXUS ES350@#2 MILLION
LEXUS RX300@#1.7 MILLION
LEXUS RX330@#3 MILLION
LEXUS RX350@#4 MILLION
LEXUS RX400@#3.5 MILLION
LEXUS GX460@#4 MILLION
LEXUS GX470@#5 MILLION
Lexus GX460=₦6.6M
Lexus GX470=₦8.4M
Lexus GX570=₦13.8M
Lexus IS-250=₦2.1M
Lexus ES-330=₦1.5M
Lexus ES-350=₦2.6M
Lexus RX300= ₦1.5M
Lexus RX330= ₦2.8M
Lexus RX350= ₦3.2M.
Lexus Rx300=N800,000. To N2.1 Million
Lexus Rx330=N850,000 To N2.2 Million
Lexus Rx350=N900,000 To N3.3 Million
Lexus Rx470=N3.m
Lexus Rx330 ₦2.1M
Lexus Rx350 ₦4.1M
Lexus Rx400 ₦5.4M
Lexus Gx470₦7M
#MERCEDES
MERCEDES C240 ₦1.3 MILLION
MERCEDES C300 ₦1.7 MILLION
MERCEDES ML350 ₦2.8 MILLION
MERCEDES GLK350 ₦3.8 MILLION
MERCEDES GL470 ₦4 Million.etc.
BENZ C-CLASS ₦3,000,000
MERCEDES-BENZ GLA 250 4.6M
MERCEDES-BENZ E-Class ₦3,500,000
MERCEDES-BENZ G-Class ₦4,000,000
MERCEDES-BENZ GLK ₦4,500,000
MERCEDES BENZ ML₦5,000,000
Mercedes-Benz C-Class ₦1.5 million
Mercedes-Benz E-Class ₦1.7 million
Mercedes-Benz G-Class ₦2.5 million
Mercedes-Benz GLK ₦3.5 Million
Mercedes-Benz GLE 350 4.8MILLION
Mercedes Benz ML350 ₦2.3 million
Mercedes Benz g-wagon ₦125 million.
Mercedes-Benz C-Class ₦3.5M
Mercedes-Benz E-Class ₦3.9M
Mercedes-Benz G-Class ₦3.8M
Mercedes-Benz GLK ₦4.6M
Mercedes Benz ML₦5.6M
Nissan pathfinder= ₦1.9M
Nissan Altima= ₦1.820,000
Nissan Armanda= ₦1.2M
Nissan Murano 950,000
Nissan Murano=N850,000. to N 1.2 Million
Nissan Pathinder=N800,000. To N 1 million
Nissan Altima=N800,000.
Nissan Maxima=N600,000.
Nissan Altima ₦1.2M
Nissan Armada ₦2.3M
Nissan Maxima N1M
Nissan Murano ₦1.4M
Nissan Primera ₦900,000
Nissan Pathfinder ₦1.5M
Nissan Maxima= ₦1.600,000.e.t.c.
Range rover vogue 8mill
Range rover sport HSE 4.8m
Land rover 3.3m
Land Rover Discovery ₦4.8M
Land Rover Freelander ₦5.5M
Land Rover Vogue ₦5.2M
Range Rover Sport. ₦5.5M
Acura ZDX 1.550,000
Acura MDX 1.6m
Acura TL ₦1.2M
Acura MDX ₦2.2M
Acura ZDX ₦1.9M
MANY MORE EXCLUSIVE OFFER'S LIKE.....
LAPTOPS, GENERATOR'S, FRIDGE, CONTAINERS, PHONE, MOTORCYCLE, AND KEKE.... Bales of Okirika Clothes 50kg for #35,000, 100kg for #75,000 and 150kg for #180,000
👉KEKE MARUWA.
Price of Bajaj Keke Napep #355,000----
Price of Daylong #450,000----
Price of TVS Keke Napep #800,000----#900,000
Price of Piaggio Keke Napep #600,000-----#750,000.
👉 CONTACT (Officer Omar Patrick) 07O -6875 _-7992
Bags of cement #5,500
Delivery cost is #1,000
EVERY BUYER IS EXPECTED TO PAY FOR THE DOCUMENTS OF THE VEHICLES BEFORE THE DELIVERY WILL COMMENCE!!!!WE DELIVER NATION WIDE NOTICE INSTALLMENTAL PAYMENT IS ALLOWED!!! ONLY INTERESTED BUYERS SHOULD CONTACT: THE OFFICER(( Omar Patrick)) 07O -6875 _-7992THANKS FOR PATRONIZING WITH US.📞📞📞📞📞📞📞