To transform Nigeria’s entertainment landscape, The Filmhouse Group, Africa International Film Festival (AFRIFF), and University for the Creative Arts (UCA) have joined forces to launch an unprecedented initiative aimed at empowering the next generation of creative industry leaders.
According to a press release made available to THISDAY, this trailblazing partnership, which kicks off on February 24, 2025, will provide secondary school and university students with a unique opportunity to gain industry insights and hands-on experience in film, animation, and fashion.
Led by AFRIFF, the five-day programme will feature interactive sessions with leading professionals, including Chioma Ude, Founder of AFRIFF, and Ladun Awobokun, Chief Content Officer at FilmOne Entertainment & Filmhouse Group.
The initiative is part of a broader strategy to harness the potential of Nigeria’s youthful population and drive sustainable growth in the creative sector.
With the support of the Lagos State Government, this partnership aims to cultivate a new generation of skilled professionals equipped to thrive in the fast-growing entertainment market.
“We are committed to equipping young talents with the skill, knowledge, and network they need to thrive. This initiative reflects our vision to develop Africa’s creative sector and foster long-term industry growth”, said Kene Okwuosa, CEO of Filmhouse Group.
“AFRIFF has always been dedicated to talent development. Partnering with Filmhouse Group and UCA strengthens our mission of providing young creatives with access to world-class education, mentorship, and industry exposure early-on”, Chioma Ude, Founder of AFRIFF noted.
The programme’s highlight is a fireside chat themed – “The Business of Film” – featuring Chioma Ude and Ladun Awobokun.
This conversation will delve into the intersection of creativity and commerce, offering students valuable insights into industry trends and professional opportunities.
Furthermore, AFRIFF has partnered Lagos State Government to drive youth empowerment and skills development.
This collaboration is part of the state’s broader strategy to harness the potential of its youthful population, particularly in response to the economic and cultural opportunities presented by the annual “Detty December” tourist season.
By equipping young people with the tools and knowledge needed to profit from the influx of tourism, this partnership aims to cultivate a new generation of skilled professionals in the creative sector.
The training program will provide participants with practical skills in film, animation, fashion, and related industries, enhancing their ability to thrive in the fast-growing entertainment market and contribute to the economic growth of Lagos State.
This historic initiative is set to revolutionise Nigeria’s creative industry, providing a platform for young talents to shine and paving the way for sustainable growth and innovation.
As the Nigerian entertainment industry continues to grow in leaps and bounds, this partnership is a timely investment in the future of the sector, ensuring that the next generation of creatives is equipped to take the industry to new heights.
Mary Nnah
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