Categories: Business

Elon Musk Sells $1 Million Worth of New Perfume, ‘Burnt Hair’

The world’s richest man, Elon Musk, has scented a new opportunity to capitalize on quirky products, launching a perfume called “Burnt Hair” that he said sold 10,000 bottles to earn a million dollars in just a few hours.

“With a name like mine, getting into the fragrance business was inevitable – why did I even fight it for so long!?” Musk asked on Twitter, where he now describes himself as a perfume salesman.

“The essence of repugnant desire” is the website description of his latest offering, which costs $100 a bottle and is set to start shipping in the first quarter of 2023, making good on a product Musk first touted in September.

Previous brainwaves have included Tesla’s (TSLA.O) own-brand tequila, launched in 2020, and a pair of “short shorts” to signify Musk’s victory over investors who bet against the electric vehicle maker, now the world’s most valuable car firm.

His Boring Company, a tunneling firm last valued at $5.7 billion, sold flamethrowers at $500 apiece in early 2018, raising $10 million. He also sold 50,000 Boring Company hats.

Musk’s ambitions over the years have ranged from colonizing Mars to creating a new sustainable energy economy, and in the process, he has built Tesla, rocket company SpaceX, and smaller firms.

Last week the billionaire proposed to proceed with his original $44-billion bid to take Twitter Inc private, calling for an end to a lawsuit by the social media company that could have forced him to pay up, whether he wanted to or not.

If successful, a deal would put Musk in charge of one of the most influential media platforms and end months of litigation that damaged Twitter’s brand and fed his reputation for erratic behavior.

The Boring Company did not respond to a query on how long it planned to keep the perfume listed.

Follow us on:

AriseNews

Recent Posts

Benedict Oramah Receives Mohammed Barkindo Lifetime Achievement Award for Transformative Impact on African Energy Sector

Afreximbank President Oramah has been honoured with Mohammed Barkindo’s Lifetime Achievement Award for advancing Africa's…

54 mins ago

Lower The Temperature, Don’t See Yourselves As Adversaries But Fellow Americans, Biden Says To Americans Post Trump Win

In a post-election address, US President Biden urged Americans to lover the temperature in the…

1 hour ago

I’m Ready To Surrender, I Have Nothing To Hide, Obaseki Says In Response To Rumours Of Impending EFCC Arrest

Edo Governor Obaseki has said he is not afraid of being arrested by the EFCC,…

2 hours ago

Morocco’s Population Reaches 36.82 Million, Up 8.8% Since 2014 Census

Morocco's population has reached 36.82 million, an 8.8% increase since 2014, with a significant rise…

2 hours ago

DHQ Declares Nine Lakurawas Terror Suspects Wanted, Cites Border Security Breach Following Niger Coup

Nigerian Defence Headquarters has declared nine suspected Lakurawas terrorists wanted after cross-border infiltration from Niger…

2 hours ago

Equatorial Guinea Anti-Graft Boss Engonga Sacked Amid Sex Scandal

Equatorial Guinea President Teodoro Mbasogo has fired anti-corruption agency chief Baltasar Engonga over his alleged…

2 hours ago