Categories: Sports

El Clasico: Barcelona to Celebrate Rapper Drake With Special Shirts Against Real Madrid

Barcelona will celebrate Drake becoming the first artist to surpass 50 billion streams on Spotify by wearing a special shirt against Real Madrid on Sunday.

The La Liga giants are sponsored by Spotify but will replace the streaming service’s logo with the OVO owl logo of the Canadian rapper for El Clasico.

It is part of Barcelona and Spotify’s strategic aim to “bring football and music together”.

“This doesn’t feel real but it is,” 35-year-old Drake said on Instagram.

Xavi’s side will wear the special shirts with the four-time Grammy Award winner’s brand logo during the match, but for the warm-up will wear shirts depicting the Spotify logo on the front and ‘Drake 50’ on the back.

“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion – namely music and football,” said Juli Guiu, Barcelona’s marketing vice-president.

“This initiative is another example of this desire and the innovative spirit of our collaboration.

“For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake.

“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”

Spotify’s vice-president of partnerships, Marc Hazan, said: “We were really excited to celebrate one of the biggest games of the year and mark Drake’s milestone as the first artist to reach 50 billion streams.

“We’ve always said that we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clasico.”

SOURCE: BBC Sport.

Follow us on:

AriseNews

Recent Posts

Germany’s Leader Set To Govern With A Minority Government After Coalition Collapse

Germany's leader Scholz is expected to lead with a minority government after the collapse of the coalition.

24 mins ago

China Prepares For Renewed Tensions With Trump Over Trade, Technology, And Taiwan

China anticipates renewed tensions with Trump, focusing on critical issues including trade disputes, technological competition,…

31 mins ago

Canada to Dissolve TikTok’s Canadian Business, But Access Remains Unblocked

Canada has ordered to halt TikTok's Canadian business due to national security risks but ensures…

39 mins ago

Israel Passes Law Enabling The Deportation Of Families Of Palestinian Attackers

Israel has passed a law allowing the deportation of families of Palestinians accused of involvement…

54 mins ago

Trump’s Return to Power Poses Major Threat to Climate Action

Experts has warned that Trump’s presidency could hinder climate initiatives, impacting global emissions and funding…

1 hour ago

Australian Breaker Rachael Gunn Retires from Breaking Amid Controversy Over Olympic Performance

Rachael Gunn has announced retirement from competitive breaking after intense backlash and scrutiny following her…

1 hour ago