Business

Dangote Emerges Most Admired Africa Brand for Sixth Consecutive Time


The Dangote brand has been named the most admired African brand among the continent’s top 100 brands for the sixth year in a row.

This was disclosed in a statement by corporate communications personnel at Dangote Group, Francis Awowole-Browne.

According to the statement, MTN, a South African telecommunications company, came in second, with Digital Satellite Television (DSTV) coming in third.

It added that the pan-African conglomerate brand was also named the best African pride brand, ahead of Ethiopian Airlines and MTN.

The statement also noted that the Dangote brand placed second in sustainability, among brands doing well for people, society, and the environment in a newly created category.

“Brand Africa in its statement announcing the ranking, also disclosed UNICEF as the number one NGO and Coca Cola as the number one non-African brand.

“Brand Africa disclosed that Dangote retained the number one spot for the sixth time, in spite of African brands slipping to 14 per cent of the top 100 most admired brands in Africa as non-African brands entrench their position in the continent,” the statement read.

Reacting to the survey, Group Chief, Branding and Communication, Dangote Industries Limited, Mr. Anthony Chiejina, said the awards were well deserved.

Chiejina, maintained that this was because the Dangote brand generated strong nationalistic impressions and powerful feelings across the continent in terms of industrialisation, self-sufficiency, prosperity, power and production.

He stated that this was further strengthened with the recent inauguration of the 650,000 barrels per day (bpd) Dangote Petroleum Refinery & Petrochemical complex which was a huge industrial complex.

“The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he said.

Peter Uzoho

Follow us on:

Peter Uzoho

Recent Posts

Danish Government Unveils Major Defence Investment in Greenland Amid US Interest in Ownership

Denmark has announced significant defence spending for Greenland, coinciding with Trump's renewed calls for US…

11 hours ago

Tinubu Blames Death Of Over 70 Nigerians On Organisers + Umahi tackled by Nigerians – Trending With Ojy Okpe

https://www.youtube.com/watch?v=HNZrleVW2U8&t=1s Reactions have trailed President Bola Ahmed Tinubu’s first presidential media chat, which took place…

11 hours ago

THISDAY Correspondent David-Chyddy Eleke Honored as Anambra Journalist of the Year

David-Chyddy Eleke, THISDAY correspondent, has been named Anambra Journalist of the Year 2024 at the…

12 hours ago

Former President Bill Clinton Hospitalised for Fever

Former President Bill Clinton has been hospitalised for fever in Washington, deputy chief of Staff…

12 hours ago

Former Abercrombie & Fitch CEO Diagnosed with Dementia

Former Abercrombie & Fitch CEO Mike Jeffries has been diagnosed with dementia, facing federal sex…

12 hours ago

American Airlines Resumes Flights After Technical Glitch

American Airlines has resumed flights after a technical glitch caused an hour-long nationwide suspension on…

13 hours ago