Categories: Business

Amazon to Hold Mid-October Sale to Capture More Holiday Spending

Amazon.com Inc on Sunday announced an expected sale for its loyalty-club shoppers, an event like its Prime Day summer marketing blitz that aims to boost holiday revenue and appeal to cost-conscious buyers facing economic turbulence.

The “Prime Early Access Sale” will start Oct. 11 at midnight Pacific Daylight Time (0700 GMT) for 48 hours in 15 countries, Amazon said.

Vice president Jamil Ghani told Reuters the rationale for a second Amazon deals event this year was earlier holiday shopping and the “macroeconomic environment” customers faced.

“There’s a desire to save and make the dollar stretch further,” he said in an interview.

Ghani declined to offer revenue forecasts for how the event would compare to Black Friday and Cyber Monday sales this fall or to July’s Prime Day.

Such member-only sales prompt some customers to buy Prime subscriptions and shop more on Amazon.

From Reuters

Follow us on:

AriseNews

Recent Posts

Netanyahu Risks Arrest in UK as ICC Issues Warrant Against Him For War Crimes

Israeli PM Netanyahu faces potential arrest in the UK as Downing Street pledges to fulfill…

2 hours ago

Second Australian Teen Dies from Suspected Methanol Poisoning in Laos

A second Australian teenager has died of suspected methanol poisoning in Laos, bringing to six…

2 hours ago

Simon Ekpa Arrested, Denies Being IPOB Leader + Atiku Says Tinubu’s Loans Are Bone-Crushing – Trending With Ojy Okpe

https://www.youtube.com/watch?v=mFlFl1mPGC8 The arrest of self-proclaimed Prime minister of the Biafra Republic, Simon Ekpa who was…

3 hours ago

Gatwick Airport South Terminal Evacuated, Bomb Disposal Team Deployed Suspicious Item Found In Luggage

Gatwick Airport's South Terminal was evacuated after a suspected prohibited item was found, prompting bomb…

3 hours ago

Trump Considers Kevin Warsh for Treasury Secretary, Role Of Chairman Of Federal Reserve

Trump is considering Kevin Warsh for Treasury Secretary, with a future possibility of him becoming…

6 hours ago

Hyundai Recalls 145,235 Electrified Vehicles In The US Due To Power Loss Issue

Hyundai has recalled 145,235 electrified vehicles in the US. due to potential loss of drive…

6 hours ago